PCBC 2010- What Are We Working On?

The theme for PCBC 2010 is Reframe the Dream. Within the theme we have a supporting idea which is "Better is the new bigger". This idea of focusing on being better rather than bigger is what we're working on for PCBC 2010.

Examples of how "Better is the new bigger" include:

PCBC Executive Conference - In the past we have had over sixty breakout sessions and no overall group sessions. We are now focused on creating a more intimate conference experience by offering a combination of both. Group sessions will layout the ideas, challenges and discussion-points to everyone that will be discussed and developed throughout the day. At the end of the day everyone will get back together in a large group for the closing group session.

PCBC Exhibits - The basic model of exhibitor selling and attendee buying is outdated. Attendees want to discuss, debate and learn about the latest products offerings and solutions. We are challenging our exhibitors to bring more designers/developers and less sales/marketing to PCBC to fulfill this need. Through improved learning centers and new pavilions everyone can experience PCBC in a new way.

Social Media - What's your budget for PR? What's your budget for customer studies? Do you have one? Do you hear your customers? Social media is relevant to everyone because it allows us to have meaningful conversations with one another without investing thousands of dollars. Our Winning in a Web 2.0 World Social Media Workshop on Tuesday, June 8th will address these issues and many more.

Learn more about The Show at http://www.pcbc.com/theshow/TheShow.html