PCBC 2010 - Using Social Media

What is social media and why should you care about it?

Basically, social media is the use of the web to connect with others and share ideas. The beauty of it is its unlimited potential. All you need is an internet connection and you can communicate with a few people or thousands. It's important because ideas are meant to be shared, discussed and spread. Unlike other forms of media, social media is an interaction among people with similar interests who discuss ideas without the barriers of location.

I recommend the following books to get you started:
The New Rules of Marketing & PR - David Meerman Scott
World Wide Rave - David Meerman Scott
Cruch It! - Gary Vaynerchuk
twitter means business - Julio Ojeda-Zapata
Tribes - Seth Godin

In my next few posts I will talk about twitter, Linkedin and Facebook - and why you need to be involved in social media!