PCBC 2009 - Complex Business Challenges

Crisis of Confidence: The U.S. Economy, the Financial System and Real Estate
In the face of an unprecedented contraction in the U.S. economy and continuing shortfalls in the availability of credit for businesses and consumers, real estate market participants face unique challenges. In addressing the key issues of the economic outlook, the potential for stabilization in the financial sector, and the likely role of public policy in stimulating a recovery, renowned real estate economist Dr. Sam Chandan, president and chief economist of Real Estate Economics LLC, will survey the obstacles and opportunities for the industry in the coming year.

The Outlook for Housing – 2009/2010 and Beyond
When will we hit bottom? What will the recovery look like? Are tax credits and low interest rates enough to spur homebuying? And what remaining roadblocks still lurk on the horizon? Acclaimed analyst Ivy Zelman will address these and other critical questions as she presents her outlook for housing markets, both near-term and in the years to come. Formerly managing director of Credit Suisse Group, Zelman has established herself as the leading industry source for homebuilding-related equity research.

Ripped From the Headlines
Four experts will analyze the headlines we’ve seen in the past year and put the latest news into context. Speaking will be Barry Gross, president of Developers Research, a real estate consulting firm based in Irvine; Jeff Burton, president of American Dream Development, based in Junction City, Kan.; Michael Corkery, staff reporter for The Wall Street Journal; and Stephen Cameron, president of Foremost Communities, an Irvine-based development firm.

The Incubator: Emerging Ideas
This session will address how market leaders are preparing to emerge in 2010 in a significant, meaningful way and what other builders can learn from them. The panel will provide an in-depth perspective from critical players in the development and sales process. Speakers include Beth Callender, principal of Greenhaus, a marketing company headquartered in San Diego; Brent Herrington, vice president of DMB Associates, a Scottsdale-based developer; and Chris Waugh, a leader of the Consumer Experience Design practice with IDEO, the global design consultancy based in Palo Alto.

These are just some of the programs offered at this years PCBC Executive Conference.

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