"Tribes" - Are You a Leader?

One of our favorite speakers at PCBC through the years is Seth Godin. "Permission Marketing", "The Big Moo", "Free Prize Inside" and "All Marketers Are Liars" have basically become required reading materials for our staff. His newest bestseller is called "Tribes - We Need You to Lead Us".

The book is about tribes - any group of people who are connected to another, a leader and an idea. We have had tribes forever, but now with the internet the barriers of geography, cost and time have been eliminated. Blogs and social networking sites are enabling new tribes to created daily. Who are going to lead all these tribes? Seth builds the argument that anyone passionate about an idea can become a leader. You could become a tribe leader.

Good book. It's been added to our in-house required reading. Keep them coming Seth.